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最有看点的互联网金融门户
国际资讯基于互联网平台的金融业务

拓展支付能力,谷歌有意收购HTC?

移动支付的发展离不开移动设备的进步。可以说,支付业务所在平台对其业务发展和全面市场潜力的开发至关重要。

近期有消息指出,谷歌公司有意将HTC公司部分业务收归旗下。不过这个消息也引发了不小的争议。比如CNBC就指出,谷歌公司曾经收购过摩托罗拉的移动业务,但是转手就将其出售,那么为什么要在HTC这里重蹈覆辙呢?

但是值得注意的是,HTC已经协助建立了Google Pixel。那么如果谷歌真的将HTC并购,那么公司将会在硬件以及Pixel品牌方面投入更多精力。

而UBS分析师Eric J. Sheridan则指出,如果收购成功,谷歌公司将可以更好地整合硬件和软件资源,同时也可以更好地解决移动计算机处理研发过程中的各项事宜。

目前,谷歌母公司Alphabet坐拥950亿美元现金,因此HTC收购应该不会对其营收造成他打影响。

移动支付的发展要有坚实的移动平台基础,无论是苹果和Apple Pay,还是三星和Samsung Pay的发展都证明了这一点。谷歌钱包在市场中的地位一直比较尴尬,市场份额也并不高。不过如果能够吸引更多用户使用谷歌品牌的产品,也许会对其移动支付业务的发展有所帮助。

Mobile payments don’t go anywhere without mobile devices, plain and simple. The platforms on which mobile payments operate are central to their use and full market potential. Which is why it’s so downright noteworthy that new reports have emerged suggesting Google wants at least a piece of smartphone maker HTC.

The reports suggest that HTC, stung by a string of less-than-successful smartphone launches, has an interest in offering up some of its operations to Google. This has been met with skepticism, perhaps most notably CNBC, who called the report “fishy” and pointed out that Google already bought and resold Motorola Mobility, so why repeat the process with HTC?

Good points, but even CNBC noted that HTC already builds the Google Pixel. If Google did pick up HTC, it would be able to put more focus behind hardware and bring out more along the Pixel brand. Word from UBS analyst Eric J. Sheridan noted that such a move would allow Google to better integrate hardware and software, as well as address the issue of development cycles in mobile computing trends.

Given that Google’s parent company Alphabet is sitting on around $95 billion in cash, an HTC acquisition likely wouldn’t faze its overall earnings trajectory much. So it’s the kind of issue that probably couldn’t hurt the company much either way, and might actually help.

In the end, mobile payments must have sound mobile devices to work from. We’ve already seen as much with Apple and Apple Pay as well as Samsung and Samsung Pay, but have we seen it from Google? Google Wallet isn’t exactly a big force in the field, and a good chunk of that might be that users are sticking to the walled garden of choice. That particular fracturing of the market doesn’t help, but the more Google can do to get users interested in a Google-branded device—especially for the lower-end market that doesn’t want to shell out for Apple and Samsung’s latest—the better it might do on this front.

So while Google may not pick up HTC at all, such a move would give it extra leverage going forward, and a lot more room to operate in a market that’s kind of leaving Google behind.


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