最有看点的互联网金融门户

最有看点的互联网金融门户
传统金融的互联网化国际资讯

英国金融科技创企加入黑五促销大潮

上周末,英国数字银行Starling Bank宣布,将为在"黑色星期五"和"网络星期一"间购物的消费者提供在线付款返还优惠。

在11月1日到12日期间注册Starling Bank现金账户的用户也可享受这个优惠,现金返还率为消费总额的10%,最高不超过25英镑。不过,用户必须在注册阶段使用促销优惠码,而且要在11月24日"黑色星期五"前向账户充值至少50英镑。

Starling Bank现有用户也可享受本次优惠。共有两种方案:推荐一位新用户注册平台;或者在注册期前已经成功推荐了五位注册用户。与新用户一样,老用户也至少必须在账户中留有50英镑余额,只有这样其账户才能被认为为激活状态。

这种促销手段并不陌生,只是对于数字银行领域来说使用的频率并不多。甚至有人指出,这种促销手段并没有什么新意,跟传统银行拉客户的手段差不了太多。

而有些已经使用了这个优惠计划的用户表示,目前Starling Bank的app交互设计出现了故障,造成现金返还故障,而Starling Bank也是刚刚才得到通知并开始修复这个问题。

目前,Starling Bank方面并未对有关批评和媒体采访要求予以回应。

Announced today, Starling Bank is promoting its referral scheme by offering cashback on online purchases made by its customers on Black Friday and Cyber Monday.

New sign ups to the Starling Bank current account between 1 November and 12 November will be eligible for a 10 per cent cashback using their debit card online, up to £25. They must have used a promotional code during the sign up, and upload at least £50 in funds to their account before Black Friday on 24 November.

Existing users can also benefit from the cashback offer, as long as they are able to refer at least one new customer to the digital bank or have already successfully referred five new customers prior to the sign up period.

In all cases, all users included in the criteria must have topped up their Starling accounts with the £50 requirement in order to be considered ‘active’.

This is a relatively new endeavour for the digital banking sector, utilising a tried and tested method for expansion by offering a monetary incentive for referrals.

However the move has been seen by some as reductive, throwing Starling in with incumbent banks that users have switched away from as they enter the mobile-only era.

“This sort of marketing is indicative of legacy thinking,” said one user on a digital banking forum. “There’s nothing new nor imaginative here. It’s basically a company throwing money at trying to shape user behaviour, i.e. get people to use their Starling cards.”

Others who have already attempted the referral scheme have complained of bugs in the banking app’s UX, unable to receive the 10 per cent cashback reward until Starling Bank fixes the issue.

Starling Bank has yet to respond to the criticism from its users on its own forum or elsewhere. AltFi has contacted the bank for comment.


用微信扫描可以分享至好友和朋友圈

扫描二维码或搜索微信号“iweiyangx”
关注未央网官方微信公众号,获取互联网金融领域前沿资讯。

发表评论

发表评论

您的评论提交后会进行审核,审核通过的留言会展示在下方留言区域,请耐心等待。

评论

您的个人信息不会被公开,请放心填写! 标记为的是必填项

取消

融资落空,英国金融科技创企Tandem Bank改名

Ryan Weeks 05-27

移动银行Atom获英国最佳银行称号

高旭 03-01

英国金融科技创企Monese成功融资千万美元

Gedalyah R... 01-06

渣打在台湾推出全新数字银行平台iWealth

Jessica Ph... 01-02

著名保险集团MetLife在印度推出VR客服平台

潘, 妍媛 2016-12-22

版权所有 © 清华大学五道口金融学院互联网金融实验室 | 京ICP备17044750号-1