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戴姆勒推出加密货币鼓励环保驾驶

在西班牙巴塞罗那举行的2018年世界移动通信大会中,以旗下品牌奔驰(Mercedes-Benz)著称的德国汽车制造商戴姆勒(Daimler)公布了MobiCOIN加密货币项目。该项目目前处于试验阶段,希望通过数字货币奖励遵守环保驾驶规则的司机。

该项目从2月份开始,计划运行3个月的时间,有500位奔驰车主参与了这场实验。只有获得较高的“环境分”,他们就能赢得MobiCOINs,平稳加速以及刹车等因素都在考虑范围之内。

车辆的数据与钱包app关联,驾驶员可以用代币换取奖励。为了避免出现交通意外,驾驶员将无法实时获取得分数据,只有在行程结束之后才能查看。得分较高的司机可以用他们的MobiCOINs换取MercedesCup final 或者柏林时装周等活动的VIP门票。

戴姆勒发行的这个代币基于区块链技术,同样也是现有大多数加密货币的底层技术。

戴姆勒IT团队的区块链专家Jonas Von Malottki说,这项技术具有改革流动性的能力。

区块链及其去中心化的架构将会开放商业模式,为市场不同参与者之间的合作提供更多可能。

有意思的是,Malottki还在研究超级账本(Hyperledger)项目,并且与区块链初创公司XING有关系。后者与保时捷合作正在测试区块链应用的不同特点。

如果保时捷成为了第一个把区块链用到汽车上的品牌,那么泵池可能就是第一个部署加密货币的汽车品牌。无论如何,斯图加特都会是最后的赢家,因为这两家公司都在这个城市。

Daimler, the German car manufacturer famous for its Mercedes-Benz brand, introduced the MobiCOIN project at the Mobile World Congress 2018 held in Barcelona, Spain. Currently in its experimental stage, the project revolves around a digital currency meant to reward drivers who abide by eco-driving principles.

The pilot started in February and is scheduled to run for three months, with 500 Mercedes drivers involved in the experimental phase. They can win MobiCOINs by reaching a high “environmental score,” which would take into account things such as smooth acceleration and braking.

The vehicle data will be linked to a mobile app representing the coin wallet, and the drivers can use the coins in exchange for rewards. To avoid the possibility of accidents, they will not be able to access their score data in real-time, only after the trips. The drivers who reach a higher score can then use their MobiCOINs to get VIP tickets for events such as the MercedesCup final or the Fashion Week in Berlin.

The new coin presented by Daimler will be based on blockchain technology, which underpins most existing cryptocurrencies.

Jonas Von Malottki, a blockchain expert from Daimler’s IT team, said the technology has the power to transform mobility.

“The blockchain, with its decentralized architecture, will open business models and multiply the possibilities of collaboration between big and small players,” he added.

Interestingly, Malottki is also working on the Hyperledger project and is associated with blockchain startup XING. The latter is collaborating with Porsche to test blockchain applications for various features.

If Porsche becomes the first brand to apply blockchain to vehicles, then Mercedes might be the first to implement its own cryptocurrency. In both cases, Stuttgart is the winner by virtue of being the base of both carmakers.


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