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微软“必应”搜索6月起全面禁止加密货币广告

全新的互联网金融模式国际资讯

微软“必应”搜索6月起全面禁止加密货币广告

昨日,微软公司宣布,旗下搜索平台“必应”将在未来全面禁止加密货币和相关产品广告。

该公司广告客户政策经理Melissa Alsoszai-Petheo表示,由于加密货币及其相关产品监管还不健全,微软担心其可能会给客户投资和资产带来风险,为了避免这种风险,微软决定叫停此类产品广告。

据了解,Bing Ads将于2018年6月正式开始更改相关政策,整个禁令则将于6月底到7月初正式实施。

其实,微软并非第一家发出加密货币广告禁令的平台。

今年1月,社交媒体巨头Facebook宣布禁止包括比特币和ICO在内的所有加密货币相关产品广告。此后,Twitter也表示将在其平台上禁止加密货币、代币和ICO产品广告。接着,2018年3月谷歌也宣布禁止在其广告平台上投放加密货币和其他“投机性金融产品”广告。

 

After Facebook and Google, Microsoft has now banned advertisements showing cryptocurrencies and related products from its Bing search engine. "Because cryptocurrency and related products are not regulated, we have found them to present a possible elevated risk to our users with the potential for bad actors to participate in predatory behaviours, or otherwise scam consumers," Melissa Alsoszatai-Petheo, Advertiser policy manager at Microsoft, said in a blog post on Wednesday.

"To help protect our users from this risk, we have made the decision to disallow advertising for cryptocurrency, its related products, and un-regulated binary options," she added. Bing Ads will implement this change globally in June, with enforcement rolling out in late June to early July. Google in March announced that it would ban advertisements for cryptocurrencies and other "speculative financial products" across its ad platforms.

The ban on such advertisements would come into force from June. In January, social media giant Facebook banned all ads promoting cryptocurrencies, including Bitcoin and ICOs. According to media reports, Twitter was also likely to ban cryptocurrency, token sales and Initial Coin Offerings (ICO) advertisements on its platform.


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