最有看点的互联网金融门户

最有看点的互联网金融门户
全新的互联网金融模式国际资讯

女性成加密货币重要新兴投资力量

近日,一项来自伦敦证交所的研究显示,八分之一的女性(13%)正在考虑投资加密货币,相比之下男性对于加密货币新增需求水平较低。相比之下,今年年初考虑投资加密货币的女性只有6%。

有趣的是,在同一时间框架内,研究发现男性投资者的兴趣已经趋于平缓,男性观众没有大幅增长。因此,女性被认为是加密货币的“新增的观众”。

社交阿尔法基金会的联合创始人兼主席Nydia Zhang表示,这是一个神奇的消息,更多的女性涉足加密货币,并补充说:对优秀人才的需求吸引了更多的女性进入这个领域。

Shayda Frost是一位在英国和美国之间工作的成功制片人兼电影制片人,她是一位将她的注意力转向加密货币市场的女性投资人之一。在谈到CoinJournal时,Frost解释说,她一直对投资感兴趣,但并不认为她有足够的知识做出正确的投资决策。

“我受到加密货币的吸引,因为我的一些女性的亲密朋友去年年底投资加密加密货币,”Frost说。“我很惊讶地看到她们正在用很少的投资规模获得可观的投资回报。在我的室友的帮助下,我很快投资了前三名的数字资产,从此我便一路向前。”

研究还指出了购买加密资产的不同观点。首先,与男性相比,女性似乎更少关注FOMO的想法,或担心错过了他们的投资。该研究表明,男性的女性比例为9%至18%,这表明女性采取了更为慎重的方法。女性也更有可能采取合作的方式来投资加密货币。有17%的女性在与朋友和家人进行咨询后可能投资市场,而男性则为11%。

金融科技公关公司Yapglobal的前任创始人兼董事Samantha Yap表示,虽然加密货币行业仍然是一个相对较小的行业,但它正在快速增长。

她对CoinJournal表示:“这对女性来说是一个很好的机会,并且她们通过自身的实际投资行为也为这个领域的组织机构应该如何更加正确地运作制定规则。同时,这是一个很好的机会,因为女性投资加密货币可以摆脱男性主导的、层次分明的、传统的组织管理。”

尽管这项研究描绘了更多女性积极地投资加密货币的背景,但仍然存在一个普遍的误解--即该行业是由男性占主要组成部分的。对于Lisk的营销经理Lindsay Buescher,她相信对于区块链技术来说,性别并没有对吸引其他人产生什么样的影响。

《魅力杂志》2018年4月的一篇文章写道:“Cryptocurrency不仅仅是一个男性专用俱乐部”,Buescher指出,仅这篇文章就让这位“改变游戏规则的技术”的女性读者人数高达600万。她补充说,尽管存在技术行业中的性别差异,男性和女性一直都对加密货币感兴趣。

Frost同意说,她被加密货币吸引的主要原因之一是因为行业内没有男性俱乐部的心理定位。

她补充说:“由于我的很多女性朋友都投资了加密货币,因此这对我来说更容易涉足加密货币市场。我们现在享受讨论投资策略以及首次代币发行。如果没有身边朋友的支持,我从来没有信心开始投资。”

在基于区块链技术的游戏分销平台Ultra内容主管Jenna Seiden看来,加密货币是性别中性的,同时区块链也是匿名的。她补充说,她没有看到吸引女性加密货币的东西比男性更加明显,但这是一个欢迎和包容性的社区,侧重于其优点和应用,而不是强调哪种的性别贡献。

Women are leading the way when it comes to considering new investments in cryptocurrency, with figures doubling in the last six months, a new study has found.

The market research was conducted by London Block Exchange (LBX) – the U.K.’s only dedicated multi-cryptocurrency exchange. LBX commissioned Opinium Research LLP to carry out online research among 2,000 U.K. adults between 13th and 17th May, 2018. Previous research was undertaken from the 4th to the 7th December 2017.

The study showed that one in eight women (13 percent) are now thinking about investing in cryptocurrencies, as demand among men levels out. This is compared to just six percent at the start of the year. For the millennial audience that figures rises to one in five women (20 percent).

Interestingly, in the same time frame, the research found that interest among male investors has levelled out, with no major growth from male audiences. As a result, women are considered the ‘growth audience’ for crypto.

Nydia Zhang, co-founder and chairwoman of the Social Alpha Foundation, a not-for-profit grant making platform supporting blockchain technology for social good, said to CoinJournal that it was fantastic news that more women are getting involved in cryptocurrencies, adding that a demand for great talent has attracted more women to the space.

“There is a growing number of female professionals from other industries crossing over to the crypto space, and there are also more and more women-focused blockchain groups and events popping up in the last few months, demonstrating a growing interest in the technology,” Zhang said. “I am confident that the number of female leaders in crypto will double in the next six months.”

Shayda Frost, a successful producer and filmmaker who works between the U.K. and the U.S. is one such female investor who has turned her attention to the cryptocurrency market. Even though Frost has cash savings, which she has accumulated over the past five years, she’s started to question what she’s doing with that money. This is due to the fact that returns on traditional savings haven’t been as attractive due to historic low interest rates.

Speaking to CoinJournal, Frost explained that she has always been interested in investing, but didn’t feel she had enough knowledge to make the right investment decisions.

“I was attracted to cryptocurrency because some of my close friends (who are women) were investing in crypto late last year,” Frost said. “I was amazed to see the returns they were making, with very small investments. With the help of my housemate, I was soon investing in the top three crypto-assets and I haven’t looked back ever since.”

Differing opinions on buying crypto assets were also noted in the study. The first was that women appeared less concerned about the idea of FOMO, or fear of missing out, around their investments compared to men. The study pegged females at 9 percent to 18 percent for males, suggesting a more considered approach. Women were also more likely to take a collaborative approach to their investments in cryptocurrencies. This was shown with 17 percent of women likely to invest in the market after consulting with friends and family, compared to 11 percent for men.

Former journalist-turned-founder and director of Yapglobal, a fintech PR firm, Samantha Yap, said that while the cryptocurrency industry is still a relatively niche industry, it’s one that is growing fast.

“It’s a great opportunity for women to come in and write the rules for how organisations in this space should operate – a good chance to move away from the male-dominated, hierarchical, traditional organisations that has been the norm,” she said to CoinJournal.

Even though this study paints a positive picture that more women are investing in cryptocurrencies, there still remains a common misconception that the industry is a boys’ club. For Lindsay Buescher, marketing manager at Lisk, she’s confident that gender has no influence on what attracts people to blockchain technology.

“Creating a better future for all of humanity has nothing to do with gender,” she said speaking to CoinJournal. “It has everything to do with possessing the passion and drive to innovate, regardless of whether you are a man or a woman. However, there are several female industry thought-leaders such as Meltem Demirors who are helping to bridge the gender gap.”

Citing an April 2018 article in Glamour Magazine, ‘Cryptocurrency Is Not Just a Boys’ Club,’ Buescher states that this article alone exposes up to six million female readers to this ‘game-changing technology.’ She adds that while there is a gender gap in the technology industry, both men and women have always been interested in crypto.

Frost agrees and said that one of the main reasons she was attracted to cryptocurrency is because it doesn’t have a boys’ club mentality.

“As a lot of my female friends have invested in crypto, it made it easier to get involved in the market,” she added. “We now enjoy ‘geeking out’ about investment strategies and initial coin offerings. Without the support of my friends, I never would have had the confidence to start investing.”

In the opinion of Jenna Seiden, head of content acquisition at blockchain-powered gaming distribution platform Ultra, she believes that cryptocurrency is gender neutral and that the blockchain is pseudonymous. She added that she doesn’t see that there are distinctions in what attracts women to crypto more than men, but that it is a welcoming and supportive community which focuses on its merits and applications rather than highlighting which sex is contributing and how.

“Women will continue to thrive in the crypto space as we see more women taking the main stage at conferences, lead local meetups, and be celebrated for bringing the technology into their businesses,” Seiden said. “There are already female role models in the space even for me to look up to when in the past I’ve had to search for such inspiration.”


用微信扫描可以分享至好友和朋友圈

扫描二维码或搜索微信号“iweiyangx”
关注未央网官方微信公众号,获取互联网金融领域前沿资讯。

发表评论

发表评论

您的评论提交后会进行审核,审核通过的留言会展示在下方留言区域,请耐心等待。

评论

您的个人信息不会被公开,请放心填写! 标记为的是必填项

取消

火币区块链应用研究院未央青年

228
总文章数

火币是面向全球的比特币交易平台,为全球30多个国家和地区的2...

好莱坞再度拍摄加密货币主题电影,你看不看?

栀航 06-21

区块链创企Bancor:打造商用型代币网络

CHRIS O'BR... | 猎云网 06-19

德国:加密货币监管是为了维护金融稳定,不是保护个体投资者

Markus Kas... | 巴比特资讯 06-15

CFTC能否监管加密货币?答案即将揭晓

栀航 06-15

爱尔兰宣布成立加密货币特别工作组

火币区块链应用研究院 06-14

版权所有 © 清华大学五道口金融学院互联网金融实验室 | 京ICP备17044750号-1