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亚马逊在印推出商家网贷平台

近日,亚马逊(印度)公司推出了一款卖家贷款平台。卖家可以在多个贷款产品中选择最符合自己要求的产品。

据了解,印度是亚马逊首次推出此类产品的市场。此前在美国,亚马逊仅向自己的书籍销售商提供贷款。

目前登陆亚马逊印度借贷平台的共有6家银行,分别是Capital First、Capital Float、Bank of Baroda、Aditya Birla Finance和Yes Bank。

虽然卖家可以通过亚马逊当前的卖家门户访问这个平台,但亚马逊仍然为贷款人创建了一个叫作Lender Central的独立贷款平台,以实时分享卖家信息和业绩更新。

虽然亚马逊在2016年开始了卖家贷款计划,但它只向卖家提供某一种特定贷款。

亚马逊印度卖家服务总监Gopal Pillai表示,该贷款计划自推出以来增长了4.5倍,在今年的头五个月增长了150%。

亚马逊印度的卖家规模也已经发展到超过三十万个。

Amazon India has launched a platform for lenders and sellers wherein sellers can choose from competitive rates and loan offers. It will also open its APIs to lenders to plug in and lend to the sellers as part of the new programme, called the seller lending network.

India will be the first geography for Amazon where it has launched such a seller platform. In the US, Amazon lends on its own books.

Amazon India currently has six lenders on the platform - Capital First, Capital Float, Bank of Baroda, Aditya Birla Finance and Yes Bank.

While the sellers will get access to this platform through their current seller portal on Amazon, the ecommerce company is also creating a separate lending platform for its lenders, to be called Lender Central, to share seller information and performance updates on a real-time basis.

While Amazon had started its seller lending program in 2016, it only offered one specific loan to a seller from a lender.

Gopal Pillai, director of seller services for Amazon India, said the lending program has grown 4.5 times since its launch and 150% in the first five months of this year.

Amazon India's seller base has also grown to over three lakh sellers.


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