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Swiggy:始于2015年的“印度版美团”

互联网经济国际资讯

Swiggy:始于2015年的“印度版美团”

Swiggy 是印度一家提供餐饮服务解决方案的公司,提供食品订购、配送服务,被称为“印度版美团”。其三位创始人在经历障碍、挫折后,找到了真正热爱的事业,成功随之而来。当前,Swiggy 已经取得了颇高的成就。

起步

一切都始于其中一位创始人 Sriharsha Majety 辞掉了在伦敦的工作,并回到印度追寻自己的创业梦想。他在创业的圈子里面没有任何人脉,于是决定全身心投入其中。在这里,他遇到了联合创始人 Nandan Reddy,在两人促膝长谈后,决定一起打江山。

两人都从印度混乱的物流市场中看到了无限商机,因此决定创建一家物流公司,取名为 Bundl。公司以全新的方式给电子商务行业提供物流和运送服务,对消费者可谓体贴入微。

然而,创建 Bundl 并不如预期那样顺利。要确保公司良好运作,创始人还需要一位掌握核心技术的人才。再三犹豫后,他们不得不将这项技术的研发外包出去,但是当产品研发完成时,市场已是另外一番光景。

Flipkart 和亚马逊等网站已经决定打造自有配送服务,这又进一步缩小了 Bundl 的市场。因此Bundl 在一年内也就停止了运营。

很快,转机出现了。他们发现 Ola 和 Uber 都是本地化的聚合类手机应用。在经过市场调查后,他们提出了一个本地外卖手机应用的概念,Swiggy 由此诞生。在启动过程中,Rahul Janimini 加入了团队,负责在线食物配送系统的编码工作。

融资

Swiggy 于2015年开始第一轮融资,赛富亚洲投资基金管理公司(SAIF Partners)和 Accel (全球顶级风险投资公司,总部在加州)为 Swiggy 投入共计200万美元的资金。在2015年的第二轮融资中,另一家公司——美国顶级风险投资公司 Northwest Venture——与前两家公司一道,共投资1650万美元。

之后,Swiggys 进行了 C 轮融资。这次,他们从现有投资者和新的投资方——新加坡风投机构 RB Investments 获得3500万美元资金。

由美国柏尚投资(Bessemer Venture Partners)领投的 D 轮融资又带来了1500万美元的资金。彼时,Swiggy 市值已达3.2亿美元。

2017年,其 E 轮融资由 Naspers 领投,金额为8000万美元资金。

2018年,Swiggy 得到了来自 Naspers 和 DST global 有史以来规模最大的两轮融资,规模达到了3.1亿美元。在2018年的第一轮融资结束后,Swiggy 成为继 Zomato 之后,印度的第二家食品科技独角兽公司。

发展

2014年,Swiggy 在班加罗尔科拉曼加拉的一间小办公室成立。他们最初只和24家餐厅合作,只有6位配送员。而现在,这家公司已经拥有了一个庞大的业务网络。

它目前在包括德里、孟买、浦那、班加罗尔、海得拉巴、金奈和加尔各答在内的印度的15个城市中拥有超过3.5万名餐饮合作伙伴和5.5万多名配送员。

由于平台平均配送时间仅需37分钟,而且配送价格便宜,Swiggy 迅速成为了印度配送市场(线上和本地)的领头羊。

显然,一直保持在市场前列并不是一件容易的事情,这家公司之后又持续开发了新的服务来拓展市场,包括 Swiggy Pop、Access(云厨房模型)和 Schedule(食物预订)。

低谷

Swiggy 最近卷入了一场争议,一位前雇员匿名对该公司的商业精神提出多项严重指控。这名雇员在自己的 Tumblr 博客中说到:“我们被迫对自己的市场份额以及餐厅老板的订货量撒谎。最糟糕的是,我们不仅没有帮助这些餐厅发展业务,反而被迫每隔几个月就会让对方增加佣金。

有的餐厅付给我们的佣金甚至超过了他们的净利润,因为 Swiggy 在海得拉巴和班加罗尔的一些地区已经成为了他们收入的重要组成部分。”

他还否定了 Swiggy 关于员工待遇和研究计划的大部分主张,虽然这件事并没有受到媒体的太多关注。

也有报道称,由于他们的佣金率低、物流不可靠、配送不正规等原因,总体上不值得信赖,一些餐厅已经放弃了与他们合作。

成就

回望 Swiggy 一路走来的不断发展,时至2018年的今天,这家公司已然成为印度创投圈规模最大、最年轻的初创企业之一。

它最近推出了一项名为 Swiggy Scheduled 的服务,给客户提供食物预订服务。这项计划已经初显成功的迹象。

该公司还收购了亚洲的食品初创公司 48 East,这家公司之前是东方美食外卖平台,现在成为了 Swiggy 的一部分。

未来

根据这家公司在博客上发布的内容,许多未来的发展规划都在计划中。他们计划建立“云厨房”,推出生活用品和药品配送等新服务。目前这家初创企业的业绩一直在增长,预计未来这一趋势将继续保持。

Swiggy 是家相对年轻的公司,专家们都预测它还有很大的发展潜力。成立三年来,Swiggy 取得了不小的成绩,当然也出现了很多问题。Swiggy 究竟能够生存下来,或是昙花一现,我们拭目以待 。

The story of Swiggy’s founders is one where they needed to be lost in order to find their actual passion and success that would come along with it. There were roadblocks, setbacks but down the line, we all know how high Swiggy is on the ladder today.

The Beginning

It all started when one of the founder Sriharsha Majety quit his job in London and came to India to pursue his entrepreneurial dreams. He didn’t have any networks in the start-up circuit and thus decided to plunge in all by himself. This is where he got into talks with one of the co-founders- Nandan Reddy.

Both of them saw a lot of potential in the unorganized logistics sector of India and thus took up the onus of building a logistics company called Bundl. The company provided logistics and shipping services for the e-commerce industry in a revamped consumer-friendly manner.

However, things for Bundle did not go as smoothly as expected. The founders needed someone who could bring the right technology in to create good functioning. They had to hesitantly contract the building of this tech and by the time the product was finished the market had changed rapidly.

Websites like Flipkart and Amazon had decided to build their own shipping services which is why Bundl’s market became smaller. Soon Bundl’s operations shut within a year.

But here is where things got interesting. They saw that Ola and Uber were hyperlocal aggregator apps. Thus they looked around and conceptualized the start of a hyperlocal delivery app and Swiggy came into being. During this initiation, they got in Rahul Janimini to do the coding for the online food delivery system.

Funding:

Swiggy began its first round of funding in 2015. The two companies that pitched in a total of USD 2 million, were called SAIF Partners and Accel, both are venture capital firms. In the second round in 2015, another firm- Northwest Venture- joined the former two and they raised 16.5 million USD together.

The Series C of Swiggys funding rounds got them USD 35 million from new ( RB Investments) and existing investors. Very close to the occurrence of this came in Series D which brought in USD 15 million led by Bessemer Venture Partners. The company at this point was worth USD 320 million.

In 2017 the funding venture was led by Naspers who contributes USD 80 million.

2018 has seen two of the biggest funding rounds already for Swiggy with Naspers and DST global coming in with a total of USD 310 million. At the end of the first round of 2018, Swiggy became the second food-tech unicorn in India after Zomato.

Growth:

Swiggy in 2014 started off with a small office in Koramangala in Bangalore. They had initially partnered with 24 restaurants and 6 delivery executives. But now the company has a large pan-metro-city presence.

Swiggy now operates with a massive force of 35000 restaurant partners and over 55000 delivery executives in across 15 cities in India. The cities in which it is currently present include Delhi, Mumbai, Pune, Bangalore, Hyderabad, Chennai, and Kolkata.

Because of its overall average delivery time of 37 minutes and inexpensive delivery charges Swiggy has quickly risen to the top of India’s online, hyperlocal delivery market.

To stay at the top is not an easy task and thus the company is constantly creating and presenting new ventures. This includes Swiggy Pop, Access, and Schedule.

The Downs:

Swiggy got into a controversy recently when an anonymous ex-employee made many serious allegations towards the company’s business ethos. In his blog post on Tumblr, the employee said that:

“We are made to lie about our market share, as well as order volumes to restaurant owners. The worst part is that instead of helping these restaurants grow their business, we are trained to arm-twist them to increase our commissions every couple of months.

Some restaurants are paying us more than their net margins because Swiggy in some areas in Hyderabad and Bangalore has been able to become a significant portion of their revenues.”

He also went on to dismiss most of Swiggy’s claims related to the treatment of personnel and research initiatives. This story, however, did not receive too much traction from media houses.

It was also reported that a few restaurants have backed out from their services because of their low commission rates, unreliable logistics, irregular deliveries, and overall untrustworthy services.

The Ups:

Swiggy in 2018 has grown to be one of the biggest and youngest start-ups in India’s ecosystem because of its habit of continuously evolving.

It recently started a service called Swiggy Scheduled which allows customers to pre-order their meals. The initiative is already showing the signs of success.

It has also acquired the Asian food start-up called 48 East. The company used to previously deliver oriental cuisine and is now a branch of Swiggy.

The Future:

According to company’s blog, a lot of growth is scheduled for the future. They plan on setting up cloud kitchens and introduce new services like delivering groceries and medicine. There has been a consistent increase in performance on the start-ups end. The same is expected in the future too.

Swiggy as a relatively young company is projected by experts to have a lot of potential. However, even in this short span, a lot of good has happened for the company and a lot has gone wrong too. The forthcoming years will be sure to tell if Swiggy is here for the long haul or its successes were only shortlived.


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