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PayPal推出智能支付按钮功能

国际资讯基于互联网平台的金融业务

PayPal推出智能支付按钮功能

今年7月,PayPal在美国推出了带智能支付按钮的PayPal Checkout。近日,PayPal宣布在全球市场推广这一功能。

带有智能支付按钮的PayPal Checkout旨在为消费者提供更多的支付选择,通过减少购买路径上的点击次数或点击次数来帮助推动成交量。

事实证明,这个新功能的确有不小的作用。 comScore最近的一项研究发现,PayPal Checkout在结账时的转化率为88.7% - 比没有PayPal的结账时高出82%。

使用智能支付按钮的PayPal结账功能可实现个性化的结账体验,并在结账时动态呈现最相关的支付方式。这包括PayPal、Venmo、PayPal Credit。此外,PayPal还为此推出了不少本地替代支付方式,包括面向荷兰客户的iDEAL,面向比利时客户的Bancontact,面向意大利客户的MyBank,面向德国客户的Giropay以及面向奥地利的客户EPS。

此外,在去年年底在美国推出PayPal营销解决方案后,该公司也开始将该方案推广到其他市场,以帮助企业更好地了解客户并推动销售。Smart Incentives是PayPal营销解决方案的一项功能,使企业能够在购物之旅中与PayPal的2.5亿全球活跃客户账户进行互动。

 

In July this year, PayPal rolled out PayPal Checkout with Smart Payment Buttons in the US. They are now beginning to roll out PayPal Checkout with Smart Payment Buttons globally. In addition, after launching PayPal Marketing Solutions in the US late last year, they beginning to roll it out to additional markets to help businesses better understand their customers and drive sales.

PayPal Checkout with Smart Payment Buttons is designed to give consumers more choice in how they can pay and is designed to help drive conversions for businesses by reducing the number of clicks or taps along the path to purchase. It has been shown to drive the highest conversion rates across the industry. A recent comScore study found that PayPal Checkout converted at 88.7% during checkout – 82% higher than a checkout without PayPal.

PayPal Checkout with Smart Payment Buttons enables a personalized checkout experience and dynamically presents the most relevant payment methods at checkout. This includes PayPal, Venmo, PayPal Credit and now, we’re starting to roll out local alternative payment methods including iDEAL for customers in the Netherlands, Bancontact for customers in Belgium, MyBank for customers in Italy, Giropay for customers in Germany and EPS for customers in Austria. Businesses selling across borders to customers in the above markets will be able to dynamically present relevant local wallets based on the customer’s location. We expect to roll out additional local payment methods in the near future.

Businesses that have integrated with PayPal Checkout can also enable PayPal Marketing Solutions, to better understand their customers and help drive sales. Smart Incentives, a feature of PayPal Marketing Solutions, enables businesses to engage with PayPal’s 250 million global active customer accounts at the beginning of their shopping journey.

Until now, only the very largest ecommerce companies had access to tools like this, but as part of PayPal’s mission to democratize access to powerful commerce tools, they are now enabling this for businesses of all sizes around the world.


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