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中国作家最新选择 众筹融资出版新书

对于想要成为作家的人们来说,众筹使他们更加容易筹得出书款项。 李杨(音)是一名湖北武汉的大学生,从孩提时代就酷爱写诗,一直想出版自己的作品。 然而,李杨的名气还不足以吸引出版社的注意,而他自己也无力支付自行出版的高昂费用。 上个月,李杨转向众筹网站来融资出书。 他并不是一个人。 虽然没有官方数据统计全国这样的网站上有多少投标是为了出版,或者在这些项目上投入了多少钱,但是在全国知名众筹网站Zhongchou.com(众筹网)上就有超过120个书籍出版项目,融资目标从500元人民币(81美元)至100万元人民币不等。 众筹网高级主管李耀辉(音)说,“众筹出书在中国还是个新概念,但是在短时间内很快普及开来”。 这个想法很简单:潜在的读者可以直接投资一本书,根据不同的投资级别用以交换不同附加值的服务,比如签名书、作者见面会或者与作者共进晚宴等,以及参加这本书有关的重要活动,李耀辉说。 陈靓(音)是北京的一位年轻母亲,花费数月改写30万字中国古文传奇小说《镜花缘》一书为平实易懂的普通话,为了给她的孩子看。最近,她打算出版这本书,希望更多的孩子能够欣赏到这些古代励志传奇。 她在7月25日将这一想法发布至一个众筹网站,在短短两天内就获得了超过200名支持者,并在众筹网上受到预定款项4100元。 易朗(音)是江苏苏州的一名80后市民,也发布众筹项目融资出版《旅行是件认真的事》一书。 易朗在社交网站豆瓣网运营一个超过18万人的在线小组,而这本书收集了组员们旅行经历的文章。 他的目标是融资2.2万元,但是最终在另一个众筹网站Dreamore.com(追梦网)获得了2.45万元资金。 这样的例子数不胜数,现在,作者们蜂拥在线融资,并以此为新书造势。 最近,《众筹:传统融资模式颠覆与创新》一书由机械工业出版社出版,引起了广泛关注。 这本书由三位网络观察家和网络公司主管所写,讨论了国内外众筹的发展历史,并且描述了传统的众筹案例以及怎样操作才能获得成功。 值得注意的是,这本书就是众筹的成果。 4月,出版人在众筹网建立了融资页面,根据支持者不同金额的投资(可能从几元至数千元不等)提供不同级别的回报,其中包括最终出版的书籍和能够享用出版社资源的会员卡。 在两个星期内,出版方获得超过8万元资金,达到了自己的融资目标,而且通过这次成功获得了新闻报道。 李欣(音)是化学工业出版社的一名编辑,负责监督公司书籍出版的众筹项目,对出版方这样说,众筹的促进作用远比获得的资金“重要得多”。 众筹网主管李耀辉也赞同这一说法。 微信是一个在中国非常流行的即时通信软件。2013年中旬,他突然注意到几乎所有朋友都在微信上谈论或发布关于《社交网络之益》一书的内容,这本书所讲的就是在线网络。 那时,还没什么人听说过众筹,而这本书就是最开始的众筹项目之一,融资10万元。 作者为支持者们提供签名书以及和他共进下午茶的机会。 两周内,该书获得3300个预订单。 出版一个月后,销量达到了10万册。 李耀辉总结道,除了作为促销工具,众筹还能帮助书籍生产商更好的了解潜在的读者,以及预测市场反应。 李耀辉说,“如果有方法能够更好的了解到第一轮印刷应该出版多少本,这对出版方来说还是很有用处的。” “众筹当然能做到这一点。” 与此同时,大学生李杨依旧在等待众筹网站用户能助他梦想成真。

Crowdfunding makes it easier for would-be authors to raise money and get their books published

Li Yang, a college student in Wuhan, Hubei province, has loved writing poetry since childhood, and he always wanted to publish his works.

However, Li is not famous enough to attract publishers, and he can't afford to pay for the publishing by himself.

Last month, Li turned to a crowdfunding website to raise funds to publish his works.

He's not alone.

Although there are no official statistics on how many bids for publishing are on such websites around the country, or exactly how many millions of yuan have been pledged to those programs, there are more than 120 book-publishing programs on Zhongchou.com, among the country's popular crowdfunding platforms, with goals from 500 yuan (US$81) to 1 million yuan.

"Crowdfunding for books is a relatively new concept in China, but it's gaining a lot of popularity in a very short time," says Li Yaohui, senior executive at Zhongchou.com.

The idea is simple: Potential readers can finance a book directly, in exchange for various value-added services at various pledge levels, such as signed books, meeting or even dining with the author, and getting access to important events related to the book, Li says.

Chen Liang, a young mother in Beijing, has spent months rewriting Flowers in the Mirror, a 300,000-word ancient-Chinese-language myth novel, into plain modern Mandarin for her own child. She recently decided to publish the book so that more children will be able to enjoy the inspiring ancient tale.

She promoted her idea on a crowdfunding website on July 25, and in two days, she got more than 200 backers and received pre-orders worth 4,100 yuan at Zhongchou.com.

Yi Lang, a post-80s Suzhou resident in Jiangsu province, launched a crowdfunding program to raise funds to publish a book, Traveling Is an Earnest Thing.

Yi also runs an online group of 180,000 participants on the social network website Douban.com, and the book is a collection of the group members' articles on their travel experiences.

His goal was 22,000 yuan, but he ended up with more than 24,500 yuan at Dreamore.com, another crowd-funding website.

The list is endless, as authors are now flocking online to raise funds and generate buzz for their new books.

Recently, a book named Crowdfunding: The Revolution and Innovation of Traditional Funding, published by China Machine Press, received wide attention.

The book, written by three Internet observers and Internet company executives, discusses the history of crowdfunding in both China and abroad, as well as describing classic crowdfunding cases and how to do it successfully yourself.

Significantly, the book itself is a result of crowdfunding.

In April, the publisher set up a fundraising page at Zhongchou.com, and offered to provide various rewards, including the final books and a membership that gives holders access to resources of the publishing house, according to different amounts of money backers pledge, which can range from a single yuan to thousands.

In two weeks, the publisher earned more than 80,000 yuan, meeting its financial goal and generating news coverage with its success.

Li Xin, an editor with Chemical Industry Press who has overseen the company's book crowdfunding projects, says that for publishers, the promotion effect is "way more important" than the cash crowdfunding can generate.

Li Yaohui, an executive with the crowdfunding website, agrees.

In mid-2013, he suddenly noticed that nearly all of his friends on WeChat, a popular instant-messaging service in China, were talking and posting about a book titled The Benefits of Social Network, which talks about the online networking.

At that time, few people had heard about crowdfunding, and the book was among the very first crowdfunding programs, to raise 100,000 yuan.

The author offered backers signed books and an opportunity to have afternoon tea with him.

The book and his author soon made news headlines and became famous even before it was published. In two weeks, the book got 3,300 pre-orders.

Within a month after publication, the book sold 100,000 copies.

Besides being a promotional tool, Li Yaohui concludes, crowdfunding can also help book producers to better understand potential readers, and to predict the market response.

"It is very useful for a publisher if there is a way to better know how many copies a book should be published on first round of print," Li Yaohui says.

"Crowdfunding certainly can help with that."

Meanwhile Li Yang, the college student, is still waiting for his dream to come true with the help of crowdfunding website users.


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