近日，总部位于美国乔治亚州亚特兰大市的智能借记卡公司Greenlight收获A轮1600万美元融资。领投方为TTV资本，跟投方为现有投资者New Enterprise Associates(NEA) 、Relay Ventures，以及新入局的投资者SunTrust Bank、Ally Financial,、nbkc bank、Canapi和the Amazon Alexa Fund。截至目前，该公司获得的融资总额已经达到了2300万美元。
Greenlight成立于2014年，其主要产品为一款可以由家长控制的儿童、青少年和大学生专用借记卡。该卡由Community Federal Savings Bank发行，目标受众是8到18岁的孩子。此款借记卡和父母的银行账号连接，父母可以设置卡上的金额，并将钱分为两个部分，一部分由孩子自由支配，另一部分可设置成只许在规定的场所使用，比如商场、书店、学校等。此外，孩子也会拥有另一个版本的应用程序，用于查询卡上余额和消费限额。与此同时Greenlight还拥有实时通知功能，孩子的每笔消费用父母都可以了如指掌。据悉，Greenlight的另一个目标就是能让孩子在实践中学会基本的金融及理财知识，培养良好的消费习惯，同时也保障家庭的资金安全。而使用Greenlight服务的用户并不需要支付额外的转账费用、ATM费用、透支费用或任何延迟支付费用。Greenlight声称将利用此次融资资金去扩建自己的团队，并获取更多的用户。
Greenlight Financial Technology, Inc., a Georgia-based fintech company that created a smart debit card for kids, teens, and college students, announced on Wednesday it secured $16 million during its latest Series A financing round, which was led by TTV Capital with participation from existing investors, New Enterprise Associates Inc. (NEA) and Relay Ventures, and new investors SunTrust Bank, Ally Financial, nbkc bank, Canapi, and the Amazon Alexa Fund. The company reported:
“Greenlight’s first round of financial education partnerships will help strengthen financial literacy among kids and inspire new generations of financially confident and successful adults. Greenlight’s mission, approach, and platform to help parents raise financially smart kids – through its mobile app and smart debit card – align with the goals of innovative financial service providers as they take action toward improving financial education.”
Greenlight also noted that the Series A financing will fuel its growth and fulfill its mission of delivering safe, simple, and family-friendly financial products worldwide. Additionally, the company plans to invest in new talent to keep pace with consumer demand and continue introducing innovative financial solutions. Tim Sheehan, CEO and Co-Founder of Greenlight, stated:
“We’re thrilled to partner with innovative financial service providers to bring Greenlight to millions of additional families and help parents prepare their children for financially successful futures,” said Continued investor support and confidence in Greenlight’s offering and increasing momentum among consumers and financial service providers nationally have the company well-positioned to continue its strong consumer adoption.
Tom Smith, Partner at TTV Capital, added:
“Greenlight’s impressive growth is attracting partners who value its family-friendly approach, just as we do. This unique solution for financial institutions is going to change the way parents teach the next generation about managing finances and will help to increase the overall financial literacy of consumers.”
Greenlight is free for 30 days and then just $4.99/month per family, which includes cards for up to five children of any age.