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Twitter也对虚拟货币广告发布封杀令

3月19日,据英国天空新闻消息,Twitter将禁止ICO和绝大多数加密货币交易所的广告,只有少数广告例外,新的广告政策将在两周内实施。

这是继Facebook和Google之后,第三家对虚拟货币广告颁布禁令的互联网巨头。

今年1月,Facebook率先在其社交网络上禁止加密货币、ICO和二元期权的广告,称它们“经常与误导性或欺骗性的促销活动相关”。3月14日,谷歌发布公告称,将从今年6月开始禁止网络广告推广虚拟货币、ICO和其他投机性金融工具。

Facebook、Google和Twitter已成为诈骗者利用虚拟货币行骗的重地。随着虚拟货币广告禁令的出台,一些逃避管制的伎俩也随之浮出水面。

据彭博社报道,如果广告商想在Facebook平台上推广虚拟货币,又想要躲过网络监管,可以在关键词上偷梁换柱。比如将“Bitcoin”中的字母“O”换成数字“0”。Google发言人表示,公司将想办法解决这一问题。

Twitter上也爆发过虚假账号利用虚拟货币欺诈的事件。这些模仿账号会有一些故意拼错的字母,通过虚假账号向粉丝发布信息。比如,模仿埃隆马斯克的诈骗者,就在Space X猎鹰9号火箭发射直播的Twitter下面留言称:“为了庆祝今日,我决定送出3000枚以太币给我的粉丝。”

这确实让不少人上了当,也让当事的名人不堪其扰。以太坊创始人维塔利克·布特林将自己在Twitter上的名字改成了——维塔利克“不送以太币”布特林,作为他对这类欺诈事件的回应。

Twitter正在逐步采取措施打击平台上的虚拟货币骗局,它在给The Verge的回应中表示:“我们已经察觉到这类诈骗手段,会谨慎地释放一些信号,防止有人再次陷入骗局。”

除了层出不穷的欺诈事件,虚拟货币本身的风险和合规性也是巨头们顾虑的因素。

从风险性而言,虚拟货币的涨跌、欺诈和跑路事件不断加剧着人们的紧张感。据路透社报道,在Google宣布6月将封禁虚拟货币广告后,虚拟货币货币普遍大跌。3月18日晚间,比特币跌破7400美元,创逾五周新低。以太币则在24小时内跌超20%。

从合规性而言,各国央行一直在警惕虚拟货币的风险,随着ICO在一些国家被禁,虚拟货币政策也不甚明朗。

Twitter、Facebook和Google用户覆盖全球,封禁虚拟货币广告,可以在一定程度上减少误导或欺诈性信息,从而保护消费者的利益,也能在一定程度上降一降市场的虚火。

Twitter is preparing to prohibit a range of cryptocurrency advertisements amid looming regulatory intervention in the sector.

The microblogging platform is following similar moves by Facebook and Google which have restricted financial advertisements due to concerns about illicit activities.

Sky News understands that the new advertising policy will be implemented in two weeks and currently stands to prohibit advertisements for initial coin offerings (ICOs), token sales, and cryptocurrency wallets globally.

Twitter may also ban all ads for cryptocurrency exchanges, with some limited exceptions, when the policy is launched.

It follows an announcement by Facebook in January that it would begin prohibiting ads that promote financial products and services which are "frequently associated with misleading or deceptive promotional activities".

On Wednesday, Google announced it too would begin restricting ads for cryptocurrencies and related content, including initial coin offerings, cryptocurrency exchanges, wallets and trading advice services.

Both Facebook and Google also banned ads for binary options trading following the release of figures from Action Fraud that showed victims' losses in Britain have risen by 400,000% in six years.

Earlier this month, Mark Carney, the governor of the Bank of England, warned Sky News that cryptocurrencies faced a regulatory crackdown, stating that the time had come to "regulate elements of the crypto-asset ecosystem to combat illicit activities".

Mr Carney said: "There are a number of problems with cryptocurrencies. They are small now but they are getting bigger.

"We will talk about them at the G20 meeting and we are talking about them now in the Bank of England. The Financial Policy Committee is looking at the risks to financial stability.

"There are issues for authorities who deal with money laundering, terrorist financing and price fixing. There have been a number of incidents of theft - not just big crimes but also steady thefts from people's wallets.

"The operational standards of these currencies are nowhere near where they need to be."

Last September, the US securities regulator issued its first fraud charges in connection with the practice of initial coin offerings - a controversial method of raising capital by creating coins or tokens using the blockchain technology which underpins bitcoin.

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