这些功能是Starbucks Siren Order的扩展，这样一来，服务覆盖区内的韩国顾客就可以在到达商店之前订购并支付咖啡费用。
一直以来，星巴克咖啡（韩国）都在持续通过一系列忠诚度和数字产品与客户建立情感联系，比如2009年首次亮相的星巴克卡和推出星巴克奖励计划。2015年，星巴克（韩国）应用程序在Samsung Gear S2智能手表上正式亮相，而这也是该应用程序在亚洲首次被引入可穿戴设备市场。
Starbucks Coffee Korea Co., a 50/50 joint venture between Starbucks Coffee International, Inc. and Shinsegae Group, launched voice recognition ordering today in South Korea by integrating with Bixby, Samsung’s intelligent assistant, available on select Samsung Galaxy devices.
These features are an extension of Starbucks Siren Order, the company’s mobile order and pay technology, which allows customers in South Korea to order and pay for their purchases before arriving at their store.
With the launch, Starbucks Coffee Korea is the first retailer to leverage Samsung’s Bixby to allow for end-to-end ordering and payment. The debut of voice ordering in South Korea on Samsung devices further extends the customer experience within the Starbucks digital ecosystem.
Bixby allows My Starbucks Rewards? customers in South Korea to place an order and pay through voice recognition “on command.” The feature allows customers to speak just as if they were talking to a barista in-store, including modifying their beverage to meet their personal preference. Bixby users who are not registered on the My Starbucks Rewards? program will be prompted to first enroll and then continue to place their order.
Starbucks Coffee Korea continues to create emotional connections with customers through a number of key loyalty and digital offerings, including the debut of the Starbucks Card in 2009 and the launch of the My Starbucks Rewards? program in 2011. In 2015, the Starbucks Korea app was launched on the Samsung Gear S2 smartwatch, the first market in Asia to introduce the app to a wearable device.