Pia是一家来自英国的智能投顾平台，主推“个人投资助理”服务。该公司的建立得到了多位行业资深人士的支持，其中包括T Rowe Price全球投资服务公司的前首席执行官Todd Ruppert，Coutts董事总经理Gayle Schumacher和一位巴克莱财富管理部门的前首席执行官。
据了解，目前Pia即将结束一轮机构投资，投资者包括New Look创始人Tom Singh、一位前巴克莱财富首席执行官、一位前Coutts首席投资官以及天使投资集团QVentures组织的辛迪加投资。
Big-name former executives from institutions such as Barclays, HSBC and Coutts are behind a new startup aiming to help consumers navigate the world of investing.
Pia, an online "personal investment assistant" scheduled to begin its launch in summer, counts advisory board members such as T Rowe Price Global Investment Services' former chief executive Todd Ruppert, Coutts' managing director Gayle Schumacher and an unnamed former chief executive of Barclays Wealth.
The app uses artificial intelligence to create a virtual assistant, which can help consumers understand and choose investment products and services ranging from share trading platforms to online wealth managers to crowdfunders.
“I am impressed with the team Lex has assembled and envision a future where education and machine learning combine to help retail investors decide how and where to invest," said Ruppert.
"Aggregating such a wide array of investment and service information in one place also promises to help consumers save time whilst advancing levels of knowledge and transparency."
The full app is due to launch this autumn, after the beta launch for members in summer.
Pia, which City A.M. understands is about to close an institutional funding round, has so far received investment from New Look's founder Tom Singh, a former Barclays Wealth CEO and a former Coutts chief investment officer, as well as a syndicate organised by angel investor group QVentures.
"Investors deserve better content that inspires their investment choices," said Pia's chief operating officer James Mackonochie.
"Pia will provide interactive and engaging education aimed at making investing real for everybody and not just the few."
Mackonochie, who was formerly a management consultant at Deloitte, established Pia along with QVentures founder Lex Deak, who is now Pia's chief executive.
Niamh Wylie, previously of Royal Bank of Scotland and Coutts, will curate the market commentary and other content generated by Pia.