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保险科技创企Ladder获安联风投等1000万美元投资

近日,总部位于加利福尼亚的保险科技创企Ladder宣布获得安联人寿风投公司、Northwestern Mutual Future Ventures等公司的1000万美元战略投资。

本次融资完成后,Ladder平台B轮融资总量已经达到4000万美元。Ladder负责人表示,平台将利用这些继续平台扩张,同时积极扩充工程师、营销和产品团队。

Ladder成立于2015年,目前已经推出了一款数字化人寿保险产品,平台累计融资额已经达到5400万美元,投资机构包括RRE Ventures、Canaan Partners和Lightspeed Venture Partners。

目前,Ladder的业务已经扩展到美国49个州和华盛顿特区,并正在向纽约州进行备案。迄今为止,该公司提供的保险产品承保总额已经达到10亿美元。

如今,越来越多的客户希望在线购买人寿保险,但不会等待(平均8周)做出决定,并且不会接受他们无法在需要时轻易更改保险范围的情况。针对这一情况,Ladder正在利用技术、设计思维、行为经济学和机器学习为消费者提供尽可能无缝的流程。

California-based insurtech startup Ladder as secured $10 million strategic investment from Allianz Life Ventures and Northwestern Mutual Future Ventures.

The investment extends Ladder's Series B funding to a total of $40 million and will be used to continue to fund growth, specifically hiring of engineers, marketers, and product-focused teams.

Founded in 2015, Ladder has designed a digital-first life insurance product and has raised a total of $54 million in funding from investors, including RRE Ventures, Canaan Partners, and Lightspeed Venture Partners.

Ladder has expanded to 49 states and DC and is in the process of filing in the state of New York. To-date, the company has placed over $1 billion of coverage.

Many customers want to buy life insurance online, but won't wait (an average of) 8 weeks to get a decision and won't accept that they can't easily change their coverage whenever they need to, according to Ladder. The firm is using technology, design thinking, behavioural economics, and machine learning to make the process as seamless as possible for consumers.

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