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以色列B2B融资创企Behalf获Visa投资

国际资讯投融资

以色列B2B融资创企Behalf获Visa投资

近日,Visa集团宣布投资以色列销售点融资创企Behalf,满足小商户不断增长的营运和按需购买的融资需求。

据了解,Behalf成立于2012年,主要专注于B2B领域,并通过其商业网络提供商业销售融资。接受Behalf服务的公司能够立即获得支付,交易成本远低于信用卡。同时,选择使用Behalf而非现金或信用卡付款的公司可以为每次购买定制自己的付款时间表。

这是Visa首次在以色列进行投资,但具体的投资金额并未对外透露。不过Visa已确认与该公司建立了合作关系,并会向Behalf在美国的小企业客户发放Visa虚拟卡。

Visa以色列公司代理总经理Shahar Friedman表示:

“小型企业是全球经济的支柱,Visa致力于为这些重要客户提供新的支付体验。本次合作能够达成,正是Visa特拉维夫创新实验室与以色列初创企业生态系统密切合作的结果。Visa希望未来能将自己的全球网络赋能于更多像Behalf一样充满活力和发展前景的创业企业。”

Visa has invested in Israel-based point-of-sale financing provider Behalf, tapping in to a growing trend to provide working capital for small merchants and on-demand purchase financing through the checkout.

Founded in 2012, Behalf operates in the B2B sector, offering financing through its merchant network for business sales. Companies who accept Behalf get paid immediately - at a transaction cost far lower than credit cards. Meanwhile, companies choosing to pay with Behalf instead of cash or credit card get to customise their own payment schedule for each purchase.

Visa has not divulged the value of its investment, it's first in an Israeli startup, but has confirmed a working relationship with the firm, which will entail the distribution of virtual cards to Behalf's small business clients in the US.

Shahar Friedman, acting general manager for Visa in Israel, says: "Small businesses are the backbone of the global economy, and Visa is committed to enabling new payment experiences for these important customers. This partnership is a result of a close collaboration between the Visa Innovation Studio Tel Aviv and the dynamic Israeli start-up ecosystem to bring the power of the VisaNet global network to promising young companies in Israel such as Behalf."

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