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为什么亚马逊中意区块链,却并不青睐加密货币?

专栏区块链国际资讯

为什么亚马逊中意区块链,却并不青睐加密货币?

亚马逊没有主动选择接受加密货币,但它绝对对区块链技术感兴趣。

亚马逊和加密货币的关系爱恨交织。2014年行业专家预计该平台将接受加密货币,但亚马逊最终却并没有这么做。

而其最大竞争对手之一的Overstock在2014年早些时候开始支持比特币支付,反响还不错。

亚马逊支付负责人Tom Taylor当时说:

"显然有很多报道,我们也考虑过…但是我们没有从顾客那里得到反馈说比特币适合他们,因此亚马逊没有任何计划支持比特币。"

许多专家不理解,为什么在公众显然很有兴趣、接受加密货币的请愿也送到了Jeff Bezos手里,并且出现了帮助希望使用数字货币购物的消费者的中介公司的情况下,亚马逊依然不接受加密货币。

并不是仇视加密货币

与表象比起来,亚马逊并不完全厌恶加密货币。2014年决定拒绝接受比特币后,亚马逊获得了一个比特币相关的专利,即在"亚马逊网络服务(AWS)使用数字货币支付。

这个专利将加密货币列为支付方式之一,提交申请时间是2012年。这个消息在2017年四季度获得大量关注,因为那时人们发现亚马逊在购买加密货币相关的网址,包括"amazonethereum.com.", "amazoncryptocurrencies.com," 和"amazoncryptocurrency.com."

亚马逊2018年2季度因为一个基于订阅的系统赢得了一项专利。该公司称那是一个"流数据交易平台",用于"识别比特币交易参与方",等于清楚数字货币的主要目的。

显然亚马逊不是很支持加密货币,但它绝对热爱区块链技术。

区块链和亚马逊:天作之合

亚马逊有好几个区块链项目和合作关系。AWS从去年12月起与R3合作,在AWS上支持后者的Corda解决方案。这一合作让许多人惊讶,但这不是AWS平台上首个区块链项目。

AWS一直关注区块链技术发展,并且2018年推出了自己的Hyperledger Fabric和为以太坊打造的区块链框架。后者名为AWS 云创造模板,是一个让用户能够简单架构起自己区块链网络的系统。

AWS还与另一区块链孵化器ConsenSys达成合作关系。目前AWS上有25个区块链相关平台,许多很成功。

来自德勤的一份区块链分析报告显示,亚马逊似乎正在"加速科技应用,改善区块链操作成本问题"。

而美国银行研究分析师Kash Rangan也表示:"亚马逊将受益于区块链应用对而带来的对云服务需求的逐渐增加,同时优化的供应链追踪可以让亚马逊的零售业务更有效率。"

关于未来

亚马逊虽然有许多区块链相关和加密货币的专利,但这没有任何意义,因为亚马逊似乎只是用这些以防以后要全面进军相关领域。

很多专利也不是亚马逊目前的重点。该公司目前似乎正在探索区块链技术,AWS市场平台得益于区块链工具持续增长。

亚马逊可能最终会接受加密货币,但现在很难预估是什么时候。目前它似乎很满意除了加密货币外区块链带来的应用。

Amazon might not have chosen to accept cryptocurrencies, but it’s definitely interested in the blockchain technology.

The company has a complicated relationship with cryptocurrencies. It decided to not accept Bitcoin payments in 2014 despite experts expecting it to, especially since one of its biggest rivals, Overstock.com, had approved Bitcoin payments earlier in the year to a good response.

Tom Taylor, Amazon’s payments head, spoke on the issue at the time and said:

“Obviously it gets a lot of press, and we have considered it, […] but we’re not hearing from customers that it’s right for them and don’t have any plans within Amazon to engage Bitcoin.”

Based on this interview, many expected Amazon to turn to cryptos eventually, but it’s yet to happen. Many experts find it baffling especially since there’s clear public interest, as petitions have been addressed to Jeff Bezos, Amazon’s CEO, and the creation of businesses that act as a middleman between consumers that want to buy using digital currencies, and Amazon.

Not Exactly Hate Towards Cryptos

Despite what it looks like, Amazon does not entirely hate cryptos. Shortly after declining to use Bitcoin in 2014, it got awarded a Bitcoin-related patent for the use of digital currencies as payment for on Amazon Web Services (AWS).

The patent, which listed cryptos as a payment method, was initially submitted in 2012. The news got hype in the last quarter of 2017 when Amazon was found to be buying crypto-related URLs including “amazonethereum.com.”, “amazoncryptocurrencies.com,” and “amazoncryptocurrency.com.”

Since Amazon did not publicly speak about the move, most experts looked at it as a move to shield the brand and prevent confusions regarding Amazon Coin, company’s own digital currency designed for Kindle e-book owners and introduced in the year 2013.

Where it Stands Today

The company won a patent for a subscription-based system in the second quarter of 2018. Described by the company as a “streaming data marketplace,” it’s designed to “identify [Bitcoin] transaction participants,” killing the primary purpose of the digital currency.

It’s obvious that Amazon is not a big supporter of cryptos but it for sure loves blockchain.

Blockchain and Amazon: A Match Made in Heaven

The company has several blockchain-based projects and partnerships. AWS is collaborating with R3 since December last year to put the latter’s Corda solution on AWS.

The move came as a surprise to many, but this wasn’t the first blockchain-based project on the AWS marketplace.

The platform continued to work on the technology and introduced its own Hyperledger Fabric and blockchain framework for Ethereum (ETH) in 2018. Named AWS CloudFormation Templates, the system was designed to make it easy for users to set up their own blockchain network.

These partnerships continued as AWS next joined hands with ConsenSys, another blockchain-based incubator. AWS presently hosts about 25 blockchain-based platforms with many proving to be quite successful.

Amazon seems to be working to “stimulate technology adoption to improve the costs of operations on blockchain,” based on a Deloitte report which highlights how important blockchain is for the company.

Other experts, including Kash Rangan, Bank of America research analyst, also agrees. He said:

“Amazon will benefit from incremental cloud services demand from blockchain implementation, while improved supply chain tracking should make Amazon’s retail operations more efficient.”

What’s the Future?

While Amazon has a dozen of blockchain-related and cryptocurrencies patents, they don’t really mean anything as the company only appears to be marking the field in case it needs to enter the market tomorrow with full force.

In fact, a lot of the patents may not even be a priority for the company right now. Amazon presently seems to be exploring the technology as the AWS marketplace continues to grow with the help of blockchain-based tools.

It may, however, eventually accept cryptos but it’s hard to predict when. For now, it appears to be happy with everything else blockchain has to offer.

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