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用AI为电商赋能,Bold Commerce获1650万美元A轮融资

软件研发公司Bold Commerce宣布获得Whitecap Venture Partners和Round13 Capital联合投资的1650万美元A轮融资,该公司主要为电商构建工具、集成和增强功能。

Bold Commerce于2013年在加拿大温尼伯成立,目前开发了20款应用程序,可与Shopify和Big Commerce等多个大型电子商务平台集成。这些应用程序功能包括订阅、促销、多货币结帐、Quickbooks和Xero集成、忠诚度计划等等。

Bold Commerce可以直接与商家合作,将其应用通过API集成到包括Magento、Demandware在内的任何平台。卖家必须联系Bold Commerce请求访问。

此次A轮融资是该公司第一次外部融资,Bold Commerce表示计划利用这笔资金加速平台在全球的推广,同时将队伍扩大一倍,在接下来的几年招聘超200名程序员、设计师、数据科学家、分析师和销售。

但最重要的是,这笔资金有助于提高企业在人工智能方面的投入。

人工智能在电商上的应用

正如其他行业,人工智能正日益渗透到电子商务领域,自动化也正成为Bold Commerce工具库中的主要产品之一。

The Bold Brain应用基于不同用户之前的购物活动、浏览和搜索历史、购买记录等信息帮助商家自动化展示个性化产品推荐,类似亚马逊的推荐引擎。

The Bold Brain还可以与Bold Commerce其他App协作,例如,Bold Commerce的Upsell应用可以用自动推荐功能,让商家的每个客户都能根据自己的历史足迹看到不同的产品。由此可以帮卖家节省人工决策促销产品的时间。

此外,AI将提升Bold Brain与其他工具之间的集成,对Bold Commerce的未来发展至关重要。

“我们正在努力成为AI优先的电商驱动公司,Bold Brain将为我们旗下的20款电子商务应用提供完全集成的AI功能,使它们更智能、能够自动管理商店。”Bold Commerce发言人表示,“此次融资将会带Bold打造出一流的人工智能团队,继续深耕功能研发。”

据悉,Bold Commerce目前在全球有8.6万客户,包括Obama Foundation、Zippo、NPR、Bon Jovi Official Store和DJ Khaled的Goldition。

Bold Commerce, a software development company that builds tools, integrations, and enhanced functionality for ecommerce stores, has raised CDN$22 million ($16.5 million) in a series A round of funding from Whitecap Venture Partners and Round13 Capital.

Founded out of Winnipeg, Canada in 2013, Bold Commerce currently develops 20 apps that can be integrated with a number of major ecommerce platforms, including Shopify and Big Commerce. These apps enable features such as subscriptions, bundles, upselling, multi-currency checkouts, Quickbooks and Xero integrations, loyalty schemes, and more.

The majority of the apps, such as Subscriptions, only work “out of the box” with Shopify, but some — like Cashier — work with both Shopify and Big Commerce without any kind of special configuration.

However, Bold Commerce can work directly with merchants to integrate its apps into any platform — including Magento, Demandware, and Woo Commerce — through an API. Sellers have to contact Bold Commerce to request access.

This series A financing is the company’s first outside funding, and Bold Commerce said it plans to use the cash injection to expedite its platform’s adoption globally, as well as nearly doubling its workforce by hiring more than 200 developers, designers, data scientists, analysts, and sales staff over the next couple of years.

Crucially though, the funding will be used to double down on its artificial intelligence (AI) efforts.

AI in ecommerce

As is the case in pretty much every other industry, AI is increasingly infiltrating the ecommerce realm — and automation is also emerging as one of the major products in Bold Commerce’s arsenal of tools.

The Bold Brain app is designed to help merchants automatically display personalized product recommendations to each of their customers, based on prior shopping activities, browsing and search history, previous purchases, and more. It’s similar to the way Amazon’s recommendation engine works.

The Bold Brain also works in tandem with some of Bold Commerce’s other apps — for example, a merchant that uses Bold Commerce’s Upsell app can also leverage automatic recommendations so that each customer will see different products based on their historical footprint. This saves sellers having to manually decide which products to offer as an upsell.

AI will prove pivotal to the company’s future developments, too, as it works to increase integrations between the Bold Brain and its other tools.

“We are actively working on becoming an AI-first commerce-driven company by enhancing the Brain to offer fully integrated AI capabilities within all of our other 20 ecommerce apps to make them smarter, enabling them to manage merchants’ stores automatically,” a spokesperson told VentureBeat. “This investment will allow Bold to build a world-class AI team to continue to develop its functionality.”

Bold Commerce claims 86,000 customers globally, including the Obama Foundation, Zippo, NPR, the Bon Jovi Official Store, and DJ Khaled’s Goldition.

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